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Growth and Equity for a Changing World
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Toothpaste without the tube: A Millennial entrepreneur finds her path to keep plastic out of the environment

Younger entrepreneurs are rethinking century-old standards of consumption

by Elizabeth Macbride
August 20, 2021
in Deep Tech, New Builders
Reading Time: 1 min read
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Millennials are some of the most environmentally conscious consumers around – with their concern for the environment even crossing the political divides that mark older generations on the issue. Majorities of Gen Zers (56%) and Millennials (57%) favor phasing out gasoline cars by 2035, in contrast to the majorities of Gen X and Baby Boomers who oppose the idea. Close to half of Millennials and GenZers also want to phase out gas, coal and natural gas.

Faced with a rising climate crisis, more millennial entrepreneurs are taking matters into their own hands, with companies that disrupt old systems. In this interview, Times of E founder Elizabeth MacBride talks to Lindsay McCormick, the founder of Bite.

The company says it’s kept 2.9 million toothpaste tubes and more than 600,000 mouthwash bottles out of landfills. Recycling glass and shipping it to create a scaleable company can be a challenge, too, but Bite says it is carbon neutral by relying on postal routes rather than faster shipping methods, like Amazon Prime.



This story and others on Times of E are made possible by a sponsorship from the Ewing Marion Kauffman Foundation. The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that provides access to opportunities that help people achieve financial stability, upward mobility, and economic prosperity – regardless of race, gender, or geography. The Kansas City, Mo.-based foundation uses its grantmaking, research, programs, and initiatives to support the start and growth of new businesses, a more prepared workforce, and stronger communities. For more information, visit www.kauffman.org and connect with www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn.

Elizabeth Macbride

Elizabeth Macbride

A business journalist for 20 years, am the founder of Times of Entrepreneurship and the co-author of The New Builders.

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